Friday 6, February, 2015
How does a small company create and build a brand? The reputed brands of today have been miniature products once upon a time, for example – Nike. The elusive question remains, how is that gap bridged? From Insignificant to Significant The...
Monday 1, December, 2014
Consumerism driven by globalization, enhanced income levels and aspirations is a reality in most developed markets around the globe. We, as consumers, are likely to buy, own and use many different products and services at different stages of our life cycle...
