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Thursday 19, March, 2015
The fact that our future is shaped by the present is not an alien concept for any human being. A child studies and prepares well for exams in anticipation that the marks he/she gather will come handy for the future. This...
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Thursday 12, March, 2015
The region I come from, is a relatively unexplored part of India. The people have a lot of cash, and a hunger for raw materials. Thus, whenever a non-local would visit a stall/shop set up by a businessman, he/she would not...
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Thursday 5, March, 2015
Building Trust is fundamental to any relationship. Trust is created by honoring the promises and the commitments made. Trust is difficult to regain once it is lost. Trust supports one aspect of the relationship of ‘what’ is committed and lived by...
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Wednesday 4, March, 2015
While nothing is achieved in life without persistence and hard work, it is no different in the business arena. However, there is a further step which isto sustain, i.e. holding on to it and improving/expanding an achievement. This can be tough,...
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Friday 20, February, 2015
What contributes to a great customer experience? Is it something inherent in the Product/Service or is it something created with effort over time ?How does the business achieve this ?Customers make future buying decisions based on their experiences with the Brand....
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Monday 1, December, 2014
Consumerism driven by globalization, enhanced income levels and aspirations is a reality in most developed markets around the globe. We, as consumers, are likely to buy, own and use many different products and services at different stages of our life cycle...
