There are certain straight norms of life like if you do good, you will be rewarded with good. Sounds like a fairy tale, isn’t it? To the surprise of many, it is that way in many cases. You need to do good in order to be treated properly. Just as a clap is sounded with two hands, success in businesses is also a result of the endeavor of both parties concerned – the customer as well as the business firm or brand.
Let us try and understand this from a plain layman’s perspective. If a customer visits your textile shop and you treat him/her with utmost respect, he/she will feel dignified and will surely drop in the next time. Imagine what such goodwill gestures being extended to a number of customers over a relative period of time will do. Of course, more loyal customers.
A Customer Experience Online Survey of 2012 done by Forrester Research has established a very high correlation between high customer experience scores and the three metrics of customer loyalty.The ‘Likelihood of customers switching over to a rival’is negatively correlated with ‘high customer experience’ scores. This means customers stay with you when they have a consistently good customer experience.
It is now quite obvious at this point of time that customer experience is a decisive factor that will determine the well-being of your business. To manage the process in a cost effective manner, Glad Minds has come up with a cloud based customer experience management software to keep you successful and your customers happy. Give it a try today!