There are two ways to describe yourself – what you think you are, and what others think you are. Though, it is good to have a high degree of self-esteem, there has to be a line when it comes to differentiating reality from whimsical imagination. Quite often, the internal perceptions is taken into account and mistaken as pure facts.

Majority of contemporary traders, business establishments as well as brands are contended with the fact that they are the ones who provide quality services to consumers. Even a hint towards rectification is met with resistance. This often leads to a false sense of security.

With the ground realities being something else, things can often take a turn for the worst within a very short span of time, thanks to the age of social media. With rapid reviews on forums and exchanges of opinions online, even if your product does not have an online presence, the reputation can take a beating within a matter of days. All this, while you as a business establishment being in fool’s paradise.

This is exactly why you will be required to pay get constant feedback from your customers to get a feel of realities and using the feedback to improve yourself constantly. With this aim in mind, a cloud-based customer service software, Glad Minds, has been launched. Try this now to know more about what customer think of you !Use that data to improve the customer experience.