While nothing is achieved in life without persistence and hard work, it is no different in the business arena. However, there is a further step which isto sustain, i.e. holding on to it and improving/expanding an achievement. This can be tough, given the ever changing market scenario. A blink of an eye and you could lose out.
It may be simple to win attention with aggressive advertising as well as word of mouth from loyalists. However, with emerging competitors in the same sector, brands and companies need to adapt continuously to provide better services as well as keep their prospects alive.
Thereafter comes ‘experience’, whereby a customer is able to get the real world moments of truth at various points of his journey. These points could include awareness, discovery, attraction, interaction, purchase, use, cultivation and advocacy. Planning, monitoring and ensuring a seamless experience at the various touch points shows that the brand is sensitive to the customer journey and experience.
‘Customer Experience’ is the new domain to conquer for every business irrespective of the size. Have you as a business thought about this ?
Gladminds’ cloud-based customer engagement platform has a host of valuable services to help plan, manage and improve the customer experience.
