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Tuesday 21, April, 2015
It is dangerous to remain firmly entrenched in one’s self believe. In order to improve and evolve,there needs to be constant feedback that is taken and acted upon. This applies to business establishments too. A prime reason for this has been...
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Monday 13, April, 2015
Customer Management is often considered to be art. You can be a witness to this exquisite display when you visit any store – be it a grocery or even a souvenir shop. The way a salesman tries to keep customers happy...
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Thursday 2, April, 2015
We live in an ever changing world. We have witnessed transformation of corporations over the last 100 plus years and the changing sources of power and dominance. The power equation between the business and customer has changed significantly in recent times....
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Wednesday 11, March, 2015
Time and again you may have realized that it is the end result which will best determine the status of your mission. No matter how hard you may have worked to push your goals ahead, if you end up in failure,...
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Tuesday 10, March, 2015
It is often heard that you are not what you think you are, rather you are what others think of you. Whether one believes in this or not is another debate altogether. However, he/she is reminded of this down-to-earth factor via...
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Thursday 5, March, 2015
Building Trust is fundamental to any relationship. Trust is created by honoring the promises and the commitments made. Trust is difficult to regain once it is lost. Trust supports one aspect of the relationship of ‘what’ is committed and lived by...
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Wednesday 21, January, 2015
Whenever the product or service we love the most encounters some sort of trouble or discrepancy, it is the dreaded-yet-helpful customer service that we look at for assistance. As per the global study undertaken/conducted by Echo Research in February and March...
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Monday 1, December, 2014
Customer engagement has become a ‘buzzword’ within the marketing vocabulary in recent times. The question is why should customers be engaged directly ? Consumerism has swept the global markets in the last 2-3 decades and is rapidly spreading into developing markets...
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Monday 1, December, 2014
Consumerism driven by globalization, enhanced income levels and aspirations is a reality in most developed markets around the globe. We, as consumers, are likely to buy, own and use many different products and services at different stages of our life cycle...
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Monday 1, December, 2014
Eras of selling/trading have gone by, and business are still solving the biggest and the most popular puzzle – Know Your Customer. For some the customer is a name & face, for some they are lists of numbers, for some they...
