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Monday 9, March, 2015
Time and again you may have realized that it is the end result which will best determine the status of your mission. No matter how hard you may have worked to push your goals ahead, if you end up in failure,...
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Friday 6, March, 2015
Customer experience is a much talked about topic these days. Customers use various forums as well as social media platforms to express their experience-positive or negative. Negative Customer experiences have a serious impact on businesses and more importantly could hamper the...
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Thursday 5, March, 2015
Building Trust is fundamental to any relationship. Trust is created by honoring the promises and the commitments made. Trust is difficult to regain once it is lost. Trust supports one aspect of the relationship of ‘what’ is committed and lived by...
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Wednesday 4, March, 2015
While nothing is achieved in life without persistence and hard work, it is no different in the business arena. However, there is a further step which isto sustain, i.e. holding on to it and improving/expanding an achievement. This can be tough,...
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Friday 27, February, 2015
Social media is changing the landscape of business communication and has taken the world by storm. There are many individuals in this world who cannot survive a day without being on Facebook, Twitter etc. While Social media tends to be addictive...
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Wednesday 25, February, 2015
With the ICC Cricket World Cup round the corner, we feel the need to purchase a new LED Panel coupled with a High Definition DTH upgrade. In the context of this,it would be unbearable for us, if connections were to go...
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Tuesday 24, February, 2015
How do you grow a business venture? Well, there are many factors but creating good customer experiences is a key ingredient. Positive customer experience drives traction for your business by positive word of mouth. It is natural for customers to go...
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Friday 20, February, 2015
What contributes to a great customer experience? Is it something inherent in the Product/Service or is it something created with effort over time ?How does the business achieve this ?Customers make future buying decisions based on their experiences with the Brand....
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Friday 6, February, 2015
How does a small company create and build a brand? The reputed brands of today have been miniature products once upon a time, for example – Nike. The elusive question remains, how is that gap bridged? From Insignificant to Significant The...
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Thursday 5, February, 2015
In our survey with Brand managers, most stated that while they get many complaints from customers, appreciations were rarely received. Why is it so? It appears that the brands’, ‘capacity to engage customers’, is far less than what customers expect in...
