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Friday 27, February, 2015
Social media is changing the landscape of business communication and has taken the world by storm. There are many individuals in this world who cannot survive a day without being on Facebook, Twitter etc. While Social media tends to be addictive...
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Wednesday 25, February, 2015
With the ICC Cricket World Cup round the corner, we feel the need to purchase a new LED Panel coupled with a High Definition DTH upgrade. In the context of this,it would be unbearable for us, if connections were to go...
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Tuesday 24, February, 2015
How do you grow a business venture? Well, there are many factors but creating good customer experiences is a key ingredient. Positive customer experience drives traction for your business by positive word of mouth. It is natural for customers to go...
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Friday 20, February, 2015
What contributes to a great customer experience? Is it something inherent in the Product/Service or is it something created with effort over time ?How does the business achieve this ?Customers make future buying decisions based on their experiences with the Brand....
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Friday 6, February, 2015
How does a small company create and build a brand? The reputed brands of today have been miniature products once upon a time, for example – Nike. The elusive question remains, how is that gap bridged? From Insignificant to Significant The...
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Thursday 5, February, 2015
In our survey with Brand managers, most stated that while they get many complaints from customers, appreciations were rarely received. Why is it so? It appears that the brands’, ‘capacity to engage customers’, is far less than what customers expect in...
