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Monday 1, December, 2014
Customer engagement has become a ‘buzzword’ within the marketing vocabulary in recent times. The question is why should customers be engaged directly ? Consumerism has swept the global markets in the last 2-3 decades and is rapidly spreading into developing markets...
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Monday 1, December, 2014
Consumerism driven by globalization, enhanced income levels and aspirations is a reality in most developed markets around the globe. We, as consumers, are likely to buy, own and use many different products and services at different stages of our life cycle...
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Monday 1, December, 2014
Eras of selling/trading have gone by, and business are still solving the biggest and the most popular puzzle – Know Your Customer. For some the customer is a name & face, for some they are lists of numbers, for some they...
